Sunday, January 10, 2016

Review of Foundations of Programming: Object-Oriented Design by Simon Allardice

I've always been a big fan of on line training and is one of the premier sites.  Yes there is a few, but it is well worth it.  Over the next few weeks I'm going to provide review on several of the courses I've completed through

Simon Allardice's "Foundations of Programming: Object-Oriented Design" is a great refresher for the more experienced programmers, but perfect for those that are still refining their skills.  Rated as intermediate by, this seems very appropriate.  The topic is portable to many object oriented programming languages, such as Java, C#, Ruby and Python.

Topics include:
  • Why use object-oriented design (OOD)?
  • Pinpointing use cases, actors, and scenarios
  • Identifying class responsibilities and relationships
  • Creating class diagrams
  • Using abstract classes
  • Working with inheritance
  • Creating advanced UML diagrams
  • Understanding object-oriented design principles
However my favorite areas were the Object-Oriented Design Patterns and the Object-Oriented Design Principles.  Now these were not treated in depth, but enough to jog the memory.  Other topics within the course were more meaty.

Sunday, August 9, 2015

Social Engagement Optimization – The Next Milestone in SEO

The term SEO has far expanded from search engine optimization in past five years. With globalization of cultures and capital investments, the market is moving to digital and social media, hence taking us to the new definition of SEO – Social Engagement Optimization. It is the process of using the influx of social networking sites to rank higher on the search engines.

Tracking the Influence

Social networking sites like Google Plus, Facebook, Twitter and Pinterest and crowd sourcing have played an important role in establishing the social engagement optimization. The favorability of social networks for businesses and C-level management as compared to the favorability of search engines has opened doors to strategic investment in global digital markets.

Benefits of Social Engagement Optimization

Offering you countless benefits of market expansion, increased customer base, reputation and image building and a lot of other benefits, here are the prime benefits that every social engagement optimizer gains.

Stronger and Bigger Customer Base

The direct communication between manufacturers or producers and real-time customers is built on the foundations of loyalty, trustworthiness, and accountability. It brings the benefit of establishing stronger and long-lasting relations with the customers and gives you the opportunity to repair the broken relations with the tool of digital interpersonal communication.

Click-Through Redirecting

The benefit of optimizing with social networking sites over search engine optimization is that you have potential customer base in hand which can be further increased with social networking marketing and advertising tools. Without facing any competition on search engine, the customers from your social network are taken to the website with click-through redirecting function. All you need to do is post a relevant link on your network that redirects the customers to your website.

Attentive and Reasonable Audience

When optimizing on the search engines, the website owners are not confirmed about reasonability and relevancy of the visitors. Thousands of visitors visit your website and only a few of them become potential customers. The business strength is far stronger in social engagement optimization. All the people on your social network are interested, attentive, and potential customers. The definitive number of customers helps you to track the business yield and devise strategies according to the need.

Less Expensive

As compared to word of mouth marketing, hoardings, billboards, digital TV and radio marketing, social media marketing is far inexpensive. With lesser employees required for designing the packages and strategies, you also save on space, equipment, machinery, and time.

What’s Next?

As a fact, social engagement optimization is still in the stages of infancy. This is the time when the C-level management and corporate sector needs to evaluate the business strategies according to globally changing markets. The investors need to move a step ahead of search engine optimization and choose social engagement optimization in order to aid their eCommerce and

Sunday, July 26, 2015

Mobile Takes the Lead - Is Your Company Ready?

As more people are moving from bigger screens to wearable devices like smartphones, tablets and smart watches, the online practices of mobile search engine optimization and content expansion are also improving. SEO for mobile may sound technically confusing but some simplest strategies for design and content can improve your yield and equip your website for outstanding mobile SEO.

Design Optimization

The following design optimization tips are based on mobile facts including smaller screen size, lack of capacity for extra items and use of thumb and finger for navigation.

Improving Performance and Speed

Your website should be fully prepared to deal with low computing power, slow internet connection, and low battery of the handy device. Smaller images, low quality videos, minimal coding, and reduced redirection improve the page loading speed of your website.

Improving User-Friendliness

For improving user-friendliness and the experience of individuals, here are some tips.

  • Make your website as simple as possible for easy navigation and block pop-ups. 

  • For improving optimization, optimize titles, meta titles and meta descriptions. 
  • Make the buttons large enough for the display and usability a
    s the users may be operating the device with thumb or finger.
  • Make the content more visible and larger but make sure that scrolling should be in vertical direction. 
  • Make short and precise forms which do not require extra personal information. 
  • Make it responsive for all screen sizes. Fluid grid allows the users to automatically adapt to the new screen size. For small phones, standard page size is 240 x 320. For 4 inch screen sizes including iPhones, the standard screen size is 320 x 480. For bigger phones and tablets, good page size is 480 x 640. 
  • Avoid using Adobe Flash Player for playing the videos. 
  • Mobile crashing, slow operations, device hanging up and security are some issues caused by using plug-ins in your device. A simpler website is easier to load, use and operate on the mobile phone. 

Content Optimization

Optimize your website for mobile and tablets by using the following content optimization tips.

Use Mobile Keywords

In order to bridge up the difference between mobile phone audience and desktop audience, equip your content with mobile keywords. For tracking the mobile keywords, use the similar process that we use in searching keywords for desktop and laptop. Then go to Search Traffic and select Search Queries. Checkmark ‘Mobile’ in ‘top queries’ to search the keywords for mobile audience.

Dynamic Serving

Dynamic serving is the technique of serving different audience through similar resource or content. It is done by displaying different content on similar URL. For example, if a person wants information about your products, product reviews, price details and your contact information, the main URL should display this information. It reduces loading time and makes the same URL familiar to search engines. Vary HTTP is a good option for meeting the needs of mobile SEO.

More Tips to Take Lead on the Leader

  • Remove all errors including error 404, unplayable videos, widgets that require apps or downloads to play and blocked Javascript, CSS and images.
  • Design a separate and completely customized website for mobile. 
  • Optimize for other mobile search engine giants as well including Safari, Microsoft, Wikipedia, Amazon, Yelp, and Yahoo.
  • Improve social engagement with infographics and information content. 
  • Redirect your mobile pages with desktop pages so that none of the customized or major information is missed. 
  • Use online tools including mobile keyword planners and search optimizers to improve your mobile ranking.  

Tuesday, June 30, 2015

Digital Marketing Success & Long Tail Keywords

Utilizing long tail keyword expressions will help your SEO endeavors by expanding your compass and giving your clients articles and data that answer particular inquiries they have. There are loads of motivations to utilize long tail keywords. You won't be able to start doing a long tail decisive word advertising/marketing if you don't have any idea how to utilize long tail keywords and use them on your site for what you are selling. Here we have an article for you which will definitely help you recognize potential long tail essential word phrases and how you can utilize them on your web page. So read further!

What are long tail Keywords?

Long tail keywords are less prominent keywords in light of the fact that they have less hunt volume and less rivalry to rank for. These are the expressions that guests are more inclined to utilize when they are more like a state of procurement. Let’s take an example if your organization offers furniture there is the chance that your site is not going to appear at the top in light of the fact that there is a major rivalry among furniture. Yet, in the event that you utilize long tail phrases for your page like "contemporary art-deco furniture" than the buyer who is really searching for the exact item will discover your page effectively.

Understanding of long tail keywords

Searchers use keywords as an approach to distinguish and verbalize their issue or point in which they're searching for more data. Organizations make content around applicable themes to their business which helps them rank and be the substance in which searchers find. long-tail keywords are the better approach to interface with your gathering of people. They are longer and more particular in nature than conventional keywords. Indeed, they're typically whole expressions prominently utilized by guests.


If you search for pasta you will get a lot of results on pasta but you won’t find what you’re actually looking for. So if you search for “how to prepare Alfredo pasta”, you will get exactly what you need. That’s what long tail keywords are for.

Why do you need long tail keywords for your website?

  • Keywords are the establishment of your site content. The theme of each page and what it is about ought to attach straightforwardly back to a keyword or catchphrase. 
  • Keywords help visitors and potential clients comprehend the motivation behind your page. At the point when perusing the substance of the page, a guest will regularly filter for the keywords they scanned for. 
  • Keywords help web crawlers comprehend the motivation behind your page. At the point when an internet searcher slithers your site pages to list them it will parse the keywords on the page to focus the motivation behind your pages.

How to use keywords?

Using a keyword for your website to make your product visible for the searchers include some steps to measure. First of all discover a greater amount of the three and four essential word phrases which are, certain to whatever you are offering to the buyers. Then do some much deeper search into the long tail of an essential expression as for each query Word tracker gives you thousand keywords. Along with that you will have to see rivalry information for each magic word, empowering you to carefully select the most encouraging keywords. Most importantly optimize your site content by utilizing the most prevalent keywords for your item and administrations so that your visitors will get to your page easily.

Thursday, June 11, 2015

Securing System Security - Doing it Right

As a project manager and business analyst working with both internal and customer facing websites, system security is of primary importance. You may think you know the responses to essential inquiries like, What is system security? Still, its a smart to solicit the latest information from your IT partner. Why? Since small and medium-sized organizations (SMBs) frequently do not have the IT assets of extensive organizations, you need to take extra care in defending your network and your company. Bottom line, your system security may not be adequate to shield your business from today's modern Internet dangers. So, get help!

What is Security

Your IT partner ought to clarify that system security alludes to any exercises intended to ensure your system integrity. In particular, these exercises secure the ease of use, dependability, trustworthiness, and well being of your system and information. Powerful system security focuses on a mixed bag of dangers and prevents them from entering or spreading on your system. In the wake of asking What is system security?, you ought to ask, What are the dangers to my system? Numerous system security dangers today are spread over the Internet. The most widely recognized include:
  • Viruses, worms, and Trojan horses
  • Spyware and adware
  • Zero-day attacks, also called zero-hour attacks
  • Hacker attacks
  • Denial of service attacks
  • Data interception and theft
  • Identity theft
To comprehend system security, understand that no single arrangement shields you from a variety of dangers. You require various layers of security. On the off chance that one falls flat, the others should stand.

Hardware and software programming is where system or network security is perfected. The product must be always upgraded and figured out how to shield you from developing dangers.

Included in System Security

  • Anti-virus and anti-spyware
  • Firewall, to block unauthorized access to your network
  • Intrusion prevention systems (IPS), to identify fast-spreading threats, such as zero-day or zero-hour attacks
  • Virtual Private Networks (VPNs), to provide secure remote access

With system security set up, your organization will experience numerous business advantages. Your organization is safeguarded against business interruption. System security helps your organization meet regulatory requirements, especially in banking and healthcare industries.

The last thing anyone wants is the publicity from being hacked.

IT projects warrant extreme care when considering security.  The business case for any IT endeavor should include building in various layers of security.  

Sunday, June 7, 2015

Big Data Requires Big Solutions

The amount of data available to organizations and individuals is overwhelming.  And its size, complexity, and velocity is consistently increasing. Like other organizational assets such as money, human resource, technology, etc., businesses try to manage and analyze their corporate and customer data in order to predict future trends and get more information about their customers, vendors, suppliers, and competitors.

What is Big Data? 

Big data is essentially similar to traditional information, but it is big in terms of its velocity, variability, and volume, which makes it difficult for the organizations to capture, manage, process, and analyze it. 

The size of big data is not firmly defined. Most analysts refer data sets ranging from 30 to 50 terabytes as big data.

Why is it Important to Control Information?

As big data continues to grow bigger, companies must build data repositories to store, process, and analyze massive amount of data and extract useful information from it. Organizations can exploit big data to predict future trends, customer preferences, and their competitors’ strategies. Big data can also be utilized to minimize organizational inefficiencies and improve employees’ productivity.

However, there are some big data ethics that must be followed in order to protect sensitive customer and corporate information. The organizations must design policies and procedures for handling big data and ensure that any privacy breaches are prevented.

Big Data Made Small with Hadoop

The database industry has been booming over the last decade. Large companies have hired specialist firms to warehouse and manage their big data. With the introduction of Hadoop and other software that make data storing and processing easier and faster, companies have begun to shift towards in-house data warehousing and management.

Hadoop is the driving force behind the growth of big data and data management industry. It has provided organizations with a cost-effective and efficient data management solution. Companies can store their big data on Hadoop servers, which have inherent data features so that if a server or node goes down, your data is automatically shifted to another one. With Hadoop, organizations are no longer needed to discard their old data.

Hadoop Related Projects at Apache

Hadoop plays a central role in big data management and analytics, but there are some Hadoop-related projects as well that contribute to Hadoop’s capabilities such as high-speed computing, analytics, and detailed and sophisticated algorithms.

Hadoop-related projects include HBase, Pig, Hive, Cassandra, Ruby, etc.


HBase is a non-relational database based on Google’s BigTable database. HBase is a part of Hadoop Framework, which allows users to conduct information updates, inserts, and deletes. Companies like FaceBook and Ebay rely heavily on HBase.


It is very much like a traditional database with SQL access. Hive QL is a query language, which is used to create reports, summaries, and analyses. Unlike HBase, Hive is not suitable for online transaction processing.


Pig is a data warehouse infrastructure used for batch processing of data. Pig is comparatively easy to learn; you do not need to be an expert in Java programming, as a few coding skills and some experience is all that it requires.

Hadoop is Heading to Cloud

Big data and cloud computing are the center of attention for business owners today. Both of them offer unique advantages. Big data offers powerful business insights; whereas, cloud computing offers flexibility, cost-effectiveness, and productivity. It seems that the future lies in converging big data technologies such as Hadoop and cloud computing, which will offer a cost-effective and powerful cloud-based big data analytics technology. 

How Cloudera has Contributed to Hadoop

Cloudera has done major contributions to the Hadoop open source community. Clouders has built and supported tools to run on top of Hadoop. It is the biggest supplier of Hadoop in the market according to a report by the International Data Corporation (IDC).The firm provides various tools to users to manage, secure, and exploit data stored on Hadoop clusters. Cloudera training is by far the most popular Hadoop certification in the market. It is offered in more than 20 countries and over 10,000 students have received Hadoop training from Cloudera as of March 2012.

Tuesday, May 26, 2015

TechHire Initiative – The White House Unveils its Plan to Boost IT Workforce

The demand for IT engineers, software developers, and cyber security experts has outstripped the supply of IT professionals. There are about half a million IT job openings today and the US Department of Labor estimates that by 2020, more than a million IT jobs will go unfilled. The US Government has tried to resolve this issue by introduction of its TechHire Intiative.

What is TechHire Initiative?

TechHire is a bold public-private initiative that aims to get Americans rapidly trained for IT jobs that pay around 50 percent more as compared to other traditional jobs. TechHire will partner with over 20 communities across the country in an effort to train and place Americans into over 500,000 unfilled IT jobs.
The US Government and private sector will work together on this $100 million project to train unemployed individuals, including those with disability and low English proficiency. Over 300 private employers will establish coding bootcamps to offer accelerated training programs to the nation.

TechHire will Broaden the Horizons of IT Industry

Perhaps the biggest contribution of TechHire Initiative will come in the form of expansion and diversification of IT industry of the country. The TechHire initiative will provide middle-class Americans an access to expensive technical education. Today, the average cost of attending a coding bootcamp is around $10,000 per month. The $100 million grant by the federal government in the form of TechHire will reduce the financial barriers and improve future job outlook for low-income Americans.
While some areas are hub of the IT industry, there are other non-technical cities where people need more exposure. The TechHire initiative will bring IT professionals from a broader range of backgrounds and geographies, which will fuel diversity in the IT industry. Accelerated technical programs will prepare IT professionals in months rather than years so that they can find jobs and get employed faster.

How Businesses Can Prepare for TechHire Initiative

While TechHire Initiative has begun training and sending candidates into the job pipelines, businesses must prepare themselves to welcome the change and get the most benefit of this bold initiative.
Businesses must adjust their hiring criteria since many individuals trained in Coding Bootcamps would not necessarily have a four-year degree and years of experience. Employers should revamp their hiring criteria and make it more flexible. Organizational culture and practices must also be made flexible to welcome non-traditional employees trained under the TechHire Initiative.

Communities Participating in TechHire

Over 20 communities are participating in the newly introduced TechHire initiative, including:
·        Chattanooga
·        Portland
·        Albuquerque
·        San Francisco
·        Detroit
·        Rochester
·        Nashville
·        Rural Eastern Kentucky
·        Memphis
·        Kansas City
·        Minneapolis

·        Los Angeles
·        San Antonio
·        Salt Lake City
·        St. Louis
·        Colorado
·        Delaware
·        Philadelphia
·        New York City
·        Louisville
·        City of Kearney and Buffalo County, NE

All communities have committed to take three actions: revamping their hiring techniques to welcome non-traditional workers, introducing accelerated training programs, and taking measures to connect people to jobs. Some examples of work done under the TechHire initiative include:
Portland: Portland has more than 2,400 IT jobs in its metropolitan area. The community has set a goal of preparing 10,000 individuals to find jobs in the IT industry.
New York City: The Tech Talent Pipeline has announced to train the students of the City University of New York and offer them paid internship opportunities at local IT companies. IT giants such as Google, Microsoft, Facebook, Verizon, and Goldman Sachs are onboard to help the community achieve its goal.
San Francisco: Hack Reactors will offer online and in-person programming training to young individuals. The first tech training center is expected to start working in Oakland in summers.
To conclude, White House has acknowledged the rapidly growing need for tech workers with the introduction of the TechHire initiative. TechHire is not something that the White House has created. Non-traditional IT training is not a new concept, the Silicon Valley and many other companies are already practicing it for years. It is something that the White House has recognized and put the spotlight on to encourage private companies to introduce non-traditional training programs.